3 important reasons why businesses should consider branding

What makes IKEA, IKEA? What makes Nike, Nike? What makes Peugeot different from Volvo? One could argue that branding, in a nutshell, is the result of how companies, products, or services are perceived by consumers and/or society.

MVP testing; A tool to lower down the risk of innovation.

What is digital experience?

Digital experience is a critical aspect of digitalization in the context of digital transformation. It literally, refers to the user experience (UX) and customer experience (CX) which results in user acceptance of a product or service. This article will explain the term and explains why considering digital experience is critical for today’s businesses. 

SEO tips – why SEO is so important

SEO (Search Engine Optimization) is a collective term for different types of methods that are applied in order to get a  high ranking on Google. Getting a high ranking on Google is a good prerequisite for getting more traffic to your website, which in turn benefits the company. Therefore, it’s key to understand the basic… Continue reading SEO tips – why SEO is so important

5 best Instagram tips for your business

When it comes to social media, Instagram takes a proud second place with over 1.2 billion unique users. Instagram is huge, about a 1000 photos are uploaded to Instagram every second, the platform has about 1 billion active users per day, and pizza is the most “instagrammed” food in the world (Gabriel, 2021). In addition,… Continue reading 5 best Instagram tips for your business

The development of e-commerce and why e-commerce is important

The development of e-commerce is increasing more and more with each passing year. More physical stores are are shifting their focus to online retail to increase sales and become more efficient. Today, it is rather unusual not to engage in e-commerce in connection with sales. In fact, running an e-commerce business has many benefits and… Continue reading The development of e-commerce and why e-commerce is important