RanLOS AB needed to update its website and graphic profile to reflect its innovative power and cutting-edge expertise in the characterization of wireless devices. The delivery revitalized the brand and an attractive website for the company to feel proud of!
During the web development, an essential part was to implement the newly created digital profile in all aspects of the website. The website would be permeated by the feeling around new technology and innovation.
The focus was to start by performing a market analysis to see how similar brands and competitors had positioned themselves graphically. Based on that data, we were able to develop a graphical profile that differed from others but maintained the industry’s recognition factor.
After that, it was important for the customer to be part of the design process and like their new brand. It was essential to listen to customers’ expertise to design a graphic profile that suited this unique industry.
The web development was performed with the CMS tool WordPress and the extension Elementor to create a unique web page with high performance. Maintaining originality in the web design and design of the brand was a high priority, which led to many interesting implementations of, for example, tailor-made CAD renderings based on the customer’s CAD drawings. Furthermore, visual material was also developed based on tailor-made CAD drawings, which became unique renderings and animations.
The result was a website and a graphic profile that is soured by innovative technology. The website itself offers visitors a lovely stay and representation of RanLOS excellent products while the website maintains a respect for the engineering behind it.
The web development also resulted in visitors having the opportunity to see the entire RanLOS product catalog with tailored renderings of unique products. Furthermore, the visitor can also download product sheets, but only after filling in a form, which creates a natural conversion ability in the website.
The graphic profile that was delivered to the website could also be used for presentation material and for marketing purposes to create uniformity in the brand. The customer was very satisfied with the delivery and the project could be carried out smoothly over two months.
We thank you for a very interesting and educational collaboration with RanLOS AB.