Bringing the robotics to life by Industrial design

User experience, Concept design and CAD visualization of AIS robot series. A case of Industrial design in robotics.

Industrial design in robotics

Collaboration between MERPHI and Advanced Intelligent Systems (AIS)

MERPHI is a design partner of AIS Inc. concentrated on Industrial design in robotics, User Experience and graphical identity. Therefore, In this project, we are trying to solve a lack of cohesiveness throughout product, software and brand. As a result, creating a better user experience and market acceptance for the products and services.

Advanced Intelligent Systems (AIS) is a leading custom robotics company based on Canada. They creates affordable autonomous custom robotic solutions to solve real industry problems. An autonomous Robot Platform connects AIS’ physical robotic systems with cyber systems, and through artificial intelligence, can communicate in real time. (Read more about AIS robots)

Industrial design in robotics

Industrial design in robotics case. All the images are protected. Copyright © 2021 Advanced intelligent Systems. 

Where industrial design and brand meet each other!

We at MERPHI, performed a set of activities such as; concept generation, sketching,  render and CAD model of the products. The collaboration continued with a set a activities to enhance the design. Firstly, creating a design identity and design DNA for the products. Secondly, brand identity and graphical handbook. Lastly, integrating the design of the products with the software UI/UX. Producing material such as product catalogs, customer reports, presentations and etc. was also an extension of the project

In conclusion, AIS and MERPHI’s collaboration resulted in a coherency among all the products and services. As a case of Industrial design in robotics, we tried not to address only industrial design, but its relation with other competences. 

Industrial design in robotics
Industrial design in robotics

User experience and robots

UX is all about understanding the users and connecting dots!

Robots are entering our lives more and more, So considering human factors and user experience is vital. AIS has several robots that are important to be well designed, user friendly and on-brand.

During two years, MERPHI put the effort on designing the appearance of the robots, smooth the interactions and lead the direction of the concept of all the robots. Moreover, we provided AIS’s Software team with a handbook to design the UI. At the same time, MERPHI consultants performed several user study sessions to optimize the user friendliness of the AIS Connect Apps. 

We are growing together!

AIS is one of the promising robotic startups in Canada. MERPHI and AIS will have a long-term relationship and This relationship will lead to more designs, more creations, and more happy collaborations. Stay tuned! 

Industrial design in robotics
Mehrdad Farimani

Mehrdad Farimani


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