SEO tips – why SEO is so important

SEO (Search Engine Optimization) is a collective term for different types of methods that are applied in order to get a  high ranking on Google. Getting a high ranking on Google is a good prerequisite for getting more traffic to your website, which in turn benefits the company. Therefore, it’s key to understand the basic factors of how Google works with search results. This article will give you SEO tips and how you can search engine optimize your website today!

Why is SEO important?

Google is the largest search engine used today. There are other types of search engines, e.g. Yahoo and Bing. But when it comes to SEO, it’s Google is the way to go.


Search engine optimization is the key to diving more traffic to your website. If a company has a good ranking on Google, the chances are high that more people will visit the website and in turn hopefully make a purchase.


When you talk about good positioning, it is about all organic search results, ie the search results that are not paid ads. It’s the organic search results that are possible to manipulate with the help of SEO. The majority of all search results are organic and this is where a good positioning is desired. 


A study conducted by Backlinko which analysed 5 million search results on google demonstrated that about 30% of all searches resulted in clicking on the first organic result. See the figure (figure 1) below to get a better picture of how many people click on each placement.


A good placement benefits your business!



Source: Backlinko

How does SEO work?

How does Google know what should end up at the top? Google’s algorithm has many different ways to determine which search results should show up. It’s impossible to know exactly how Google’s algorithm works, but the biggest factor is relevance. That is, how relevant is your website to a specific search. It’s important that the information that the searcher is looking for is on your site, otherwise there is a risk that they will choose another search or website. Relevant information on your website should match the search that the user is searching for. That though doesn’t mean that your website should contain all the information in the world just to get the user into your site. You want to get the users that are genuinely interested in your industry. 


Also make sure that your website is user friendly. The information the searcher is looking for should be easily found on your web page. If the searcher does not find what they are looking for, then there is a risk that they will click back and take another search.

On-Page SEO & Off-Page SEO

There are two different ways to work with SEO on your website. On-page SEO and Off-Page SEO.


On-Page SEO means that your website has the right information that the searcher is looking for. This means that your website has the right “keywords”, ie keywords.


On-page SEO is easier to change, because you have control over making all the changes. For example, if your website sells computer parts. Then we must make sure that the website has the right keywords in the title, description, image description and other types of keywords that are relevant to computer parts.


Off-Page Seo means that other websites link to your website. Which also means that this is difficult to change yourself. But if you make sure you have good, credible information, then also increases the chance that other websites link to your website.


In SEO, there is something called keywords, that is, keywords. Keywords are simply keywords used when different search results appear on Google. For example, if we search for White sofa, then results will appear that contain the keywords “white sofa”. That’s why it’s important to have relevant keywords built into the copywriting on your website. But what are good keywords then?


Having keywords means finding words that are related to your business. It may sound simple, but the fact is that it’s quite difficult to find the perfect keywords. Here are some tips to help you get started with finding the right keywords:


Make sure you have a defined niche in the company, product or service that you are wanting to promote. Another way to go is to ask your customers to describe you, after all its the customers who come to you so it’s important to know what they think of you. This should give you an understanding of what kind of company you are based on the users.


Analyse yourself and the different types of keywords on Google that are related to your business and also look at the keywords that your competitors are using. Also see how many results different types of keywords have. The more results, the harder it is to end up high in the google ranking, as more people are using the keywords. But at the same time you do not want keywords that have too few results, because it is a sign that users do not search for those words


A tool that can be good to know is Google’s Keyword Planner. It’s a free tool that allows you to search for different keywords and see how many hits each word has on Google. This is a great way to see how big your keywords are.


These tips are essential for finding your keywords. There are different types of tools that can help you find your keywords. But with basic knowledge, you will get very far with this.

SEO customize your website

Now that we have found our keywords, it is time to start creating the content on our website that is SEO adapted. Here are some tips to help you create the best content you can.


Create unique content on your website. Imagine that you’re competing against other websites and you want our website to take first place. The information must be relevant and unique or vastly more relevant in terms of what the user is looking for in comparison to your competitors.

Number of words. A good tip to follow is that each landing page should have at least 500 words. According to it is even better if the articles have 1000 words or more. This increases the chances of Google giving the article a better ranking. In a longer article, you have more room to use your keywords and create more headlines and images. But always keep in mind that quality before quantity.


Titles. Unique and relevant titles are important in SEO. Make sure the titles on your landing page provide relevant information so that it is clear to both Google and users. The titles should be structured and logical for the users. In web programming, there is something called h1, h2, h3, etc. This is the way to distinguish all headings. h1 can usually be the main heading, while h2 is the subheading of h1. It is important to structure the headings in this way to help Google with search engine optimization.


Use your keywords, but not too often. It is important to use your keywords, ie use the words in the main title and also in the text. But if you use your keywords too much, it can instead have a negative effect. Google is a smart tool and ignores the keywords used too often. It is difficult to know how often to write the keywords in your text. But a good start is to write the keyword at the beginning and at the end and maybe somewhere in the middle of the text to use them a few times. It also depends on how long the text is. Use the keywords, but be careful not to overuse them.


Make sure your text is easy to read and interesting for readers. Your website should be user-friendly, as should your content. Otherwise, there is a risk that users will not read your text further and move on to the next search. Have interesting headlines and introductions that make users want to read your article.

Search engine optimization today

SEO is a big area and to become really good at SEO requires a lot of time and knowledge. But having the basic understanding of how SEO works and how Google works with search engine optimization is useful knowledge to have with you when running a business. Optimizing your website using keywords is the starting point for your company to be among the top results on Google. Start search engine optimization today!